What is ASO? It is a process to optimize mobile app pages in Google and Apple stores. The specialist should increase the conversion rate and visibility of the program or game. It is important that as many people as possible see the app and wish to download it.
How to achieve the result? It is necessary to work on:
- technical part;
- creativity and design;
- adherence to optimization rules.
How to work with ASO traffic and what are the rules of creativity creation, you can read here https://affcommunity.org/en/working-with-aso-in-affiliate-marketing-in-2024/ . AffCommunity editors have prepared an interesting and developing material on ASO promotion.
An ASO app that has everything
It is recommended to carry out the development of a native application that is customized for certain geolocations. Here you need to place the names of brands with descriptions of bonuses. The user downloading the application will have a choice, as in one place will be collected different offers with descriptions of different privileges, namely you can see: the size of bonuses, minimum deposit, gifts for the first deposit.
In addition, the application saves cookies. For this reason, a potential lead will not have to constantly go through registration. It is enough to make an account once and choose the most favorite brand.
When you click on the support button, a chat in Telegram opens. Here supposedly sits an employee who gives out bonuses and other incentives. Of course, we can not force the user to start playing. But a person gets a choice of different offers.
How to properly squeeze the maximum out of players
And in this case, you should use App Store Optimization. In particular, push notifications will help you . When creating creativity, you need to use a bunch of bonus offers and brands. It is necessary to fill the entire banner and do not forget about the call to action. A potential player should expect rewards by clicking on the push. All this should have a characteristic sound accompaniment. For example, the ringing of coins or the work of the money machine.
But push can not be spammed, advertising in applications should be dosed. Here you should adhere to the rule – no more than 3 notifications per day. Otherwise, the user will be annoyed. He may disable the application’s pooches altogether or delete it. The modern user already receives notifications from many sources. It is recommended to send messages:
- after installation;
- when going through registration;
- when entering the first or second deposit.
Do not send the same information more than 1 time. It is necessary to respect your client. Inform him only about new promotions, promo codes, bonuses and other gifts. New creative advertising can increase your average check. Also, with the help of fluffs you can bring back to the game users who have not visited the application for a long time.
And don’t forget about testing. Allocate a reasonable amount of money to test the work of creativity, different approaches. With the help of tests, you will always have ideas for bundles. And the tool under consideration will make your affiliate marketing more effective.
