Google DeepMind’s chatbot-powered robot is one of the recent use cases of AI chatbots that have transcended their original deployment in customer support applications. When chatbots first emerged, they were mainly used to support customer service, providing users with a 24/7 assistant that can answer basic questions about the website and business. However, the technology has evolved over time and found applications in gaming, education, research, healthcare, manufacturing, robotics, and other industries. Today, AI-powered chatbots leverage large language models, machine learning, and other modern technologies to provide versatile tools that can be deployed in various industries. Here’s an overview of the common use cases driving the proliferation of AI chatbots:
What Is an AI Chatbot?
An AI chatbot is a chatbot that leverages artificial intelligence algorithms and technologies to work more efficiently. AI chatbots are trained using large language models and interact with humans through text and written language. These chatbots use natural language processing to understand human language and interpret user queries. AI chatbots can understand the contexts and intents of questions and fetch relevant data from existing pools. The chatbots also train themselves based on previous conversations, support rep documentation, and new data sets from user interactions, resulting in improved experiences.
AI chatbots are usually embedded in websites and digital applications to facilitate customer support without the need for human personnel. Many eCommerce sellers already use chatbots that rely on AI to provide customer service and automate sales. The chatbots provide instant responses around the clock and can refer users to web pages, support staff, or other resources. There are various types of chatbots, including scripted bots that follow a set of rules to answer customer queries. AI chatbots use machine learning and NLP to continue learning and respond to open-ended questions.
Chatbots for Customer Service
Because chatbots are almost synonymous with customer service, AI chatbots are primarily deployed to reduce the cost of providing customer support. E-commerce websites, gambling sites, schools, service providers, governments, and other online businesses embed AI chatbots to facilitate customer service. For instance, real money online casinos have 24/7 live chat services powered by AI bots. Players can ask questions about slots, poker, roulettes, blackjack, and other games, as well as bonuses, payment methods, tournaments, or any other inquiries.
The chatbots provide instant answers to generic questions and personalize the response to the customer, learning from each interaction to provide more relevant and valuable information in the future. AI chatbots don’t tire and can’t have an attitude or provide tempered responses. They work around the clock and understand multiple languages. Any business can deploy customer support chatbots to reduce the need for human representatives. The bots can be trained using website information and past interactions to provide relevant personalized responses and refer users to places where they can get additional resources and help.
Chatbots for Education and Research
Interactive AI chatbots have many uses in education and are used by EdTech companies, universities, and other learning institutions. These systems provide virtual assistants, helping students find and follow instructions, retrieve data, and complete assessments. Some chatbots are designed to boost student engagement and facilitate learning and comprehension of concepts. Common use cases for AI chatbots in education include aiding admission processes, analyzing student sentiments, and assisting teachers. AI chatbots can automate the admission process, relieving administrators from redundant inquiries.
Learning institutions can also use AI chatbots to get student feedback about their curriculum, teaching practices, topics, and difficulties. This information can be used to modify and improve their methods and personalize the experience for each student. Scholars, researchers, teachers, and institutional staff also use AI chatbots to get information instantly, including after office hours. Chatbots offer many benefits, including 24/7 accessibility, enhanced engagement, personalized learning, multi-language support, and data and feedback collection. Researchers leverage these advantages to collect data and responses around the clock.
Chatbots for Sales and Marketing
AI chatbots support sales and marketing efforts in various ways. These chatbots can gather sales and marketing data from the internet to help create content for emails, campaigns, and social media posts. E-commerce sellers use AI chatbots to announce daily offers or recommend products and services within the chatbot interface and conversations. The chatbots can provide personalized suggestions for regular customers based on their purchase history. Chatbots can also help users navigate the website and different products in addition to answering using existing knowledge bases and providing personalized messages to nudge users into purchases.
Chatbots can also be configured to provide personalized user updates like reminding prospects about their abandoned carts or providing details about their in-transit delivery and return order options. Another use case for sales and marketing teams is integrating suggestions in the chatbot interface for products the customer is checking out. Conversational AI chatbots are designed to create omnichannel journeys, automate experiences, and analyze conversation logs. AI chatbot suggestions and instant responses can boost conversion, resulting in more data collection and customer feedback.
Key Takeaways About AI Chatbots
There are many other use cases of AI chatbots, including in software development, lead generation and qualification, appointment booking, insurance policy recommendations, and more. As AI technology evolves, chatbots will become more sophisticated, capable of using more inputs, including images, videos, and voice to provide virtual assistance. Chatbots have impacted all industries with digital operations, providing instant customer service. With the addition of AI, chatbots have become tools for data collection and analysis and a way to increase interactions without the need for human representatives.
